John Berri’s flagship store is at 135 Rambla Catalunya right on the Barcelona Shopping Line. The menswear label offers a wide range of styles from casualwear to bespoke tailoring. It seeks to create a style of its own and become a placewhere trends originate. This is why the store has brought in a “Jeanalogia Nano Laser” machine which can customise and personalise garments to the customer’s specifications enabling them to be the wearer of the style and to take part in the final design.

According to Aleix Vidal, concept and product manager at John Berri and the fifth generation of the Vidal Grup, “the most important challenge facing John Berri is to provide a unique shopping experience and that’s why we’ve created a new concept of shop”.

johnberri.com