Nespresso Flagship

Our aim was to find an iconic Barcelona feature that would strengthen our ties with the city and our partners and become an icon for the brand.

We came up with the idea of using our capsule, combined with Gaudí’s “trencadís” mosaic technique which is so inextricably linked with the Barcelona skyline, as the emblem of Nespresso that sets us apart from other brands.

The giant capsules clad in coloured tesserae together with the slogan “NESPRESSO LOVES BARCELONA” are the starting point for a global communication campaign that begins with the opening of the new Nespresso flagship store.

www.nespresso.com

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