The Barcelona Shopping Line would like to let you know about the relaunch of the new Rolex flagship store. The interior follows the concept the brand has devised for its other boutiques, combining harmonious, functional and original design. The project has also fully restored the façade, respecting the architectural and historical values of one of the city’s finest rationalist buildings.

This new concept flagship store is the first of its kind in Europe and gives visitors the chance to immerse themselves in the world of Rolex. With more than 400 m2 of retail space, customers will have access to the entire range of Rolex timepieces in a warm and welcoming space designed to provide a pleasant experience while introducing them to the brand. There is a large area dedicated to after-sales service which includes a waiting lounge, bar and workshop where you’ll be able to see watchmakers at work through large picture windows.

THE WORLD OF ROLEX encapsulates the values of the people who have guided the brand since it was founded at the beginning of the 20th century. Pictures and informative panels immerse the visitor in the Rolex Way: that unique and outstanding savoir faire that has forged a legend and makes Rolex a different brand.

https://www.rolex.com