Located in the area between Rambla Prim and Bac de Roda on one side, and Gran Via and Ronda de Sant Martí, on the other. The retail association was set up in 1999 and, since then, has worked tirelessly to raise awareness of the neighbourhood’s retail potential and to attract shops. It has taken part in the city’s different shopping campaigns and successfully achieved its aim of transforming itself into a recognised retail area that caters to the needs of its local community and provides a convenient shopping place for the neighbourhood.