Desigual is reopening one of its most centrally located stores following a complete refit that adapts to its new concept which aims to offer a great shopping experience.

The new project at the 350m2 flagship store in the centre of the Barcelona Shopping Line (47, Passeig de Gràcia) was created in association with the architect Lázaro Rosa Violán, and draws inspiration from the Mediterranean with its light shades and colours and unique elements, including coffered walls that reflect the brand’s handcrafted world that is its trademark.

The new store has incorporated new technology including fitting rooms with interactive screens and Rfid technology, which identifies the clothes chosen by each customer. By using these devices, the customer can request other colours and sizes and look up suggestions and combinations with other clothes in stock.

Visit Desigual and enjoy a total brand experience which is characterised by the distinctiveness and uniqueness of its creations, designed to dress its customers with a positive attitude and authenticity.

More info: www.desigual.com